Huhtamo DESIGN CULTURE AND SEMIOTICS - Some basic concepts
نویسنده
چکیده
Etymology: from the Greek word "semeion" ("sign") Semiotics is a field of research that studies signs as an essential part of cultural life and communication. According to semiotics, we can only know culture (and reality itself) by means of signs, in other words, through the processes of signification. Semiotics has two founders: the Swiss linguist Ferdinand de Saussure (died 1913) and the American philosopher Charles Sandres Peirce (died 1914).
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